The End of Fashion: How Marketing Changed the Clothing Business Forever артикул 1390d.
The End of Fashion: How Marketing Changed the Clothing Business Forever артикул 1390d.

The time when "fashion" was defined by French designers whose clothes could be afforded only by elite has ended Now designers take their cues from mainstream consumers and creativity is channeled more into mass-marketing clothes than into designing them Indeed, one need look no further than the Gap to see proof of this In The End of Fashion, ожзпц Wall Street Journal, reporter Teri Agins astutely explores this seminal change, laying bare all aspects of the fashion industry from manufacturing, retailing, anmd licensing to image making and financing Here as well are fascinating insider vignettes that show Donna Karan fighting with financiers, the rivalry between Ralph Lauren and Tommy Hilfiger, and the commitment to haute conture that sent Isaac Mizrahi's business spiraling Автор Teri Agins.  ДезодорантИздательство: HarperCollins Publishers, 2000 г Мягкая обложка, 342 стр ISBN 0-06-095820-0.